Audi: “Prom”
A nervous teenager borrows his dad's Audi for prom night and finds all the courage he needs.
- Brand
- Audi
- Year
- 2013
- Agency
- Venables Bell & Partners
- Category
- Cars
A shy teenager is going to his prom alone. His father hands him the keys to the family Audi, and something changes: he parks in the principal's space, walks straight into the dance hall and kisses the prom queen in front of everyone. Her boyfriend punches him, but he drives home with a black eye and a huge smile.
The 2013 Super Bowl ad for the Audi S6, by Venables Bell & Partners, ends with the line "Bravery is what defines us". Audi even let the public vote online on three possible endings before the game.
The car is not shown racing or performing. Instead it is a source of confidence, which is the feeling the brand wanted people to associate with driving it.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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