Burger King: “The Moldy Whopper”
A Whopper is filmed rotting for over a month, to prove it no longer contains artificial preservatives.
- Brand
- Burger King
- Year
- 2020
- Category
- Fast food
A fresh Whopper sits on a table. In time-lapse, over many days, it slowly turns grey, green and fuzzy until it is completely covered in mould. At the end comes the message: "The beauty of no artificial preservatives".
Released in 2020, the campaign was a bold idea from a team of agencies working with Burger King. Fast-food ads normally make burgers look as perfect as possible. This one did the opposite to make a point about ingredients.
It divided the public and the advertising industry, but it was impossible to ignore and won major creative awards. It is often taught as an example of brave advertising that breaks the rules of its category.
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