Jeep: “Groundhog Day feat. Bill Murray”
Bill Murray relives Groundhog Day again, and finally enjoys it thanks to a Jeep Gladiator.
- Brand
- Jeep
- Year
- 2020
- Category
- Cars
Bill Murray wakes up to the same radio song as in the 1993 film Groundhog Day. It is February 2nd again, and again. But this time, instead of despair, he spends each repeated day having fun in a Jeep Gladiator, driving through snow, taking the groundhog along for the ride.
The ad aired during Super Bowl LIV, which happened to be played on February 2nd 2020, the real Groundhog Day. It was the first time Murray had returned to the role in an ad, and it carefully recreated details from the original film, including locations and supporting characters.
Built on nostalgia and a perfectly timed date, it was one of the most-liked ads of that Super Bowl. It shows how a brand can borrow a much-loved story and add just one twist: the car is what makes the endless day worth living.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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