Sony: “Bravia — Balls”
Hundreds of thousands of coloured bouncy balls tumble down the streets of San Francisco.
- Brand
- Sony
- Year
- 2005
- Agency
- Fallon London
- Category
- Tech
In slow motion, a flood of colourful bouncy balls pours down one of San Francisco's steep hills, bouncing off cars, gutters and front doors, while José González sings a gentle acoustic version of Heartbeats. A frog jumps out of a drainpipe. Then a single line appears: "Colour like no other".
The ad was made in 2005 by Fallon London to launch Sony's Bravia LCD televisions, and directed by Nicolai Fuglsig. The balls were real: around 250,000 of them were released in the streets, with no computer effects, and the crew collected them for days afterwards.
Instead of showing a TV screen, the ad shows what the screen promises: pure, vivid colour. It started a series of spectacular Bravia films, including one with exploding paint, and helped make the song a hit across Europe.
Watch the full ad on YouTube
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