Aldi: “Kevin the Carrot”
Kevin, a brave little carrot, goes on a Christmas adventure to meet Santa.
- Brand
- Aldi
- Year
- 2017
- Agency
- McCann
- Category
- Retail
A small carrot named Kevin, with big eyes and a brave heart, waits for Christmas Eve. He goes on an adventure across the dinner table and through the house, facing dangers, hoping to finally meet Santa Claus.
The German-owned supermarket Aldi introduced Kevin in its UK Christmas ads in 2016, with the agency McCann. This 2017 film made him a star, and he has returned every year since with his family and new adventures.
Kevin shows how a discount supermarket could join the UK's big Christmas advertising battle on its own terms: with a cheap vegetable as its hero, lots of humour and a cuddly toy sold in stores.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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