John Lewis: “Monty the Penguin”
A boy notices his penguin friend is lonely and finds him a companion for Christmas.
- Brand
- John Lewis
- Year
- 2014
- Agency
- adam&eveDDB
- Category
- Retail
A little boy and his penguin, Monty, do everything together. But Monty looks sad when he sees couples in love. On Christmas morning the boy gives him a present: a female penguin. Then the twist: Monty is a stuffed toy, and the whole story was the boy's imagination.
The 2014 Christmas ad by adam&eveDDB for the British department store John Lewis used a cover of Real Love by Tom Odell. By then, the store's Christmas ad had become a national event in the UK, eagerly awaited each November.
Monty became a best-selling toy, and the ad confirmed a new British tradition: emotional Christmas stories that are shared, discussed and ranked every year.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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