Cadbury: “Gorilla”
A gorilla plays the famous drum fill of Phil Collins' "In the Air Tonight".
- Brand
- Cadbury
- Year
- 2007
- Agency
- Fallon London
- Category
- Snacks
A close-up of a gorilla's face as Phil Collins' In the Air Tonight plays. The gorilla seems to be getting ready for something. The camera pulls back: he is sitting at a drum kit. When the famous drum break arrives, he plays it with total passion.
Created by Fallon London and directed by Juan Cabral in 2007, the ad was for Cadbury Dairy Milk. It contains no chocolate and no explanation. The idea was to make people feel the same joy they feel when eating the chocolate, rather than talk about it.
It was a huge success online, revived interest in the 1981 song and won the top prizes in advertising. It also started a debate in the industry about whether ads need to make sense at all.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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