Snickers: “Betty White — You're Not You When You're Hungry”
Betty White plays American football badly, until a Snickers turns her back into the young man she really is.
- Brand
- Snickers
- Year
- 2010
- Agency
- BBDO
- Category
- Snacks
During a muddy game of backyard football, one of the players is 88-year-old actress Betty White, who gets tackled and complains like a grandmother. A friend hands her a Snickers. She takes a bite and turns back into a young man: "Better?" "Better."
The ad aired during the 2010 Super Bowl and was created by BBDO New York. It launched the line "You're not you when you're hungry", one of the most successful slogans of its decade.
The format was easy to copy: a hungry person becomes someone else, usually a celebrity. Snickers used it in dozens of countries for years, and it helped bring Betty White back into the spotlight.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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