Coca-Cola: “Holidays Are Coming”
The glowing red Coca-Cola trucks that, for many viewers, mark the start of Christmas.
- Brand
- Coca-Cola
- Year
- 1995
- Category
- Drinks
A convoy of red trucks covered in thousands of lights drives through a snowy night. Everything they pass lights up: trees, houses, a town square. Children run outside to watch, while the jingle "Holidays are coming" plays.
The ad first aired in 1995 and has returned almost every year since, sometimes slightly updated. In the United Kingdom and many other countries, its first broadcast of the season is treated by the media as the unofficial start of Christmas. Coca-Cola has even sent real trucks on tours of towns.
Its strength is repetition. By bringing back the same images and music each year, the brand turned an ad into a tradition, something people look forward to rather than skip.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
Play Guess the AdMore stories
- Coca-Cola — “Hilltop — "I'd like to buy the world a Coke"”1971 · A choir of young people from around the world sings "I'd Like to Buy the World a Coke" on an Italian hilltop.
- Coca-Cola — “Northern Lights (Polar Bears)”1993 · Computer-animated polar bears watch the northern lights while sharing bottles of Coke.
- Coca-Cola — “Mean Joe Greene”1979 · An injured football star cheers up after a kid offers him his Coke, and throws him his jersey.