Coca-Cola: “Northern Lights (Polar Bears)”
Computer-animated polar bears watch the northern lights while sharing bottles of Coke.
- Brand
- Coca-Cola
- Year
- 1993
- Category
- Drinks
A group of polar bears gather on the snow at night, as if at an outdoor cinema. Above them the northern lights dance across the sky. They watch in silence, each with a bottle of Coca-Cola in its paws.
Released in 1993 as part of the "Always Coca-Cola" campaign, the film was one of the first major commercials to use realistic computer animation for its characters. The polar bears became one of the brand's most loved mascots and have returned many times since, especially at Christmas.
The ad is pure atmosphere: no dialogue, no product claim, just a calm and cosy moment. That gentle tone is a big part of why the bears are still remembered decades later.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
Play Guess the AdMore stories
- Coca-Cola — “Hilltop — "I'd like to buy the world a Coke"”1971 · A choir of young people from around the world sings "I'd Like to Buy the World a Coke" on an Italian hilltop.
- Coca-Cola — “Holidays Are Coming”1995 · The glowing red Coca-Cola trucks that, for many viewers, mark the start of Christmas.
- Coca-Cola — “Mean Joe Greene”1979 · An injured football star cheers up after a kid offers him his Coke, and throws him his jersey.