Nike: “Dream Crazy”
Colin Kaepernick narrates stories of athletes who dreamed "crazy" dreams, for 30 years of "Just Do It".
- Brand
- Nike
- Year
- 2018
- Agency
- Wieden+Kennedy
- Category
- Sport
Footage of athletes facing huge challenges fills the screen: a young wrestler born without legs, a surfer who lost an arm, a footballer who became a champion after hardship, Serena Williams, LeBron James. The narrator is former NFL quarterback Colin Kaepernick: "Believe in something. Even if it means sacrificing everything."
Nike released the film in 2018 to celebrate thirty years of its "Just Do It" slogan, created by Wieden+Kennedy. Kaepernick had become a symbol of protest after kneeling during the US national anthem, which made the choice very controversial.
The ad caused boycotts and debates, but also strong support, and Nike reported strong sales afterwards. It is a key example of a brand taking a clear position on a social issue.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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