Old Spice: “The Man Your Man Could Smell Like”
Isaiah Mustafa talks straight to the camera while the set changes around him in one impossible take.
- Brand
- Old Spice
- Year
- 2010
- Agency
- Wieden+Kennedy
- Category
- Personal care
"Hello, ladies. Look at your man. Now back to me." With that line, former American football player Isaiah Mustafa launched one of the most quoted commercials of the 2010s. Standing in a bathroom, then on a boat, then on a horse, he never stops talking, and the scenery seems to change around him without a single cut.
Made by Wieden+Kennedy in Portland and released in early 2010, the ad was aimed at an unusual target for a men's body wash: women, who often buy the shower gel for their partners. Its fast, absurd humour turned a brand associated with grandfathers into something young and funny.
The campaign became famous a second time a few months later, when the agency filmed almost two hundred short video replies in which Mustafa answered questions from people on social media, in character, within hours. It was one of the first times a brand held a real-time conversation with its audience at that scale.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
Play Guess the AdMore stories
- Dove — “Real Beauty Sketches”2013 · A forensic artist draws women as they describe themselves, then as strangers describe them.
- P&G — “Thank You, Mom — Best Job”2012 · Mothers around the world wake their children before dawn, year after year, until they become Olympians.
- Tide — “It's a Tide Ad”2018 · David Harbour turns every other Super Bowl ad into a Tide ad, because the clothes are so clean.