Budweiser: “Puppy Love”
A Labrador puppy keeps escaping to see his best friend, one of Budweiser's Clydesdale horses.
- Brand
- Budweiser
- Year
- 2014
- Agency
- Anomaly
- Category
- Beer
On a farm, a Labrador puppy keeps escaping from the adoption centre next door to visit his best friend, a huge Clydesdale horse. When the puppy is finally taken away in a car, the horses gallop after it and block the road, so the two friends can stay together.
The ad aired during Super Bowl XLVIII in 2014, set to Passenger's Let Her Go. The Clydesdale horses have been part of Budweiser's image for decades, and this story gave them a new emotional role.
It topped the main ranking of the most-liked Super Bowl ads that year. Interestingly, beer never appears in the story: the brand trusted the feeling alone.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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