Heineken: “Walk-in Fridge”
A woman shows her friends her walk-in wardrobe; next door, the men find something even better.
- Brand
- Heineken
- Year
- 2009
- Category
- Beer
At a house party, a woman proudly shows her friends her new walk-in wardrobe, full of clothes and shoes. They scream with joy. Then they hear screaming from the next room too: the men have discovered a walk-in fridge, packed floor to ceiling with bottles of Heineken.
The ad was made in the Netherlands in 2009 and quickly spread worldwide online. Its humour plays on clichés about what men and women dream of, and the double scream works in any language.
It is a perfect example of a reveal ad: the first half sets up a joke that seems complete, and the brand arrives as the punchline in the second half. That is also why it is a fun one to guess in our game.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
Play Guess the AdMore stories
- Guinness — “Surfer”1999 · Surfers wait for the perfect wave, which arrives with white horses galloping in the surf.
- Guinness — “noitulovE”2005 · Three men in a pub take one sip and evolution runs backwards, all the way to a mudskipper.
- Budweiser — “Puppy Love”2014 · A Labrador puppy keeps escaping to see his best friend, one of Budweiser's Clydesdale horses.