Guinness: “noitulovE”
Three men in a pub take one sip and evolution runs backwards, all the way to a mudskipper.
- Brand
- Guinness
- Year
- 2005
- Agency
- AMV BBDO
- Category
- Beer
Three men take a sip of Guinness in a pub, and time starts running backwards. They walk back out of the pub, back through history, back into apes, into small mammals and dinosaurs, and finally into a muddy primitive fish that takes a sip of dirty water and pulls a face.
The title is "evolution" spelled backwards. Released in 2005 by AMV BBDO and directed by Daniel Kleinman, the film again used the line "Good things come to those who wait", this time joking about millions of years of evolution to get to a pint.
It won many top advertising awards, including at Cannes. Its fast, playful visual effects made it one of the most memorable ads of the 2000s, and the reverse title made it easy to talk about.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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