Evian: “Roller Babies”
Babies in nappies roller-skate and breakdance to "Rapper's Delight" in a park.
- Brand
- Evian
- Year
- 2009
- Agency
- BETC
- Category
- Drinks
A baby presses play on a giant cassette player, and the opening of Rapper's Delight starts. Dozens of babies on roller skates then fill a park, spinning, jumping over each other, doing splits and backflips in perfect sync.
Created by the French agency BETC for Evian in 2009, the babies were brought to life with visual effects. The idea linked the water to youthfulness: the campaign line was "Live young". The film was such a hit online that it entered the Guinness World Records as one of the most-viewed online ads of its time.
The babies became the brand's signature, returning in later ads such as one where adults see their baby reflections in shop windows. It is a reminder that a strong, funny image can travel worldwide without a single word of dialogue.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
Play Guess the AdMore stories
- Coca-Cola — “Hilltop — "I'd like to buy the world a Coke"”1971 · A choir of young people from around the world sings "I'd Like to Buy the World a Coke" on an Italian hilltop.
- Coca-Cola — “Holidays Are Coming”1995 · The glowing red Coca-Cola trucks that, for many viewers, mark the start of Christmas.
- Coca-Cola — “Northern Lights (Polar Bears)”1993 · Computer-animated polar bears watch the northern lights while sharing bottles of Coke.