Tide: “It's a Tide Ad”
David Harbour turns every other Super Bowl ad into a Tide ad, because the clothes are so clean.
- Brand
- Tide
- Year
- 2018
- Agency
- Saatchi & Saatchi
- Category
- Personal care
Actor David Harbour appears in what look like typical ads: a car commercial, a beer commercial, a perfume commercial. Each time he interrupts them to point out that everyone's clothes are spotless, so it must be "a Tide ad".
The campaign by Saatchi & Saatchi New York ran during Super Bowl LII in 2018. It cleverly parodied other ad clichés, and it made viewers suspect that every ad in the following breaks might secretly be for Tide too.
It was widely seen as the winner of that year's Super Bowl ads. It is a great case of a brand with a "boring" product using humour and self-awareness to dominate the conversation.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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