P&G: “Thank You, Mom — Best Job”
Mothers around the world wake their children before dawn, year after year, until they become Olympians.
- Brand
- P&G
- Year
- 2012
- Agency
- Wieden+Kennedy
- Category
- Personal care
Mothers in different countries wake their small children before dawn, drive them to training, wash their clothes, comfort them after falls. Years pass, and the children grow into athletes competing at the Olympic Games while their mothers watch, proud and in tears.
The ad, called "Best Job", was made by Wieden+Kennedy for Procter & Gamble ahead of the London 2012 Olympics, as part of the "Thank You, Mom" campaign. P&G owns many household brands, and the campaign tied all of them to the idea of supporting families.
It was widely shared and is often cited as one of the most emotional ads ever made. The campaign returned for later Olympic Games.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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