Pepsi: “Cindy Crawford”
Cindy Crawford stops at a dusty gas station for a can of Pepsi, watched by two amazed boys.
- Brand
- Pepsi
- Year
- 1992
- Agency
- BBDO
- Category
- Drinks
A red sports car pulls into a remote gas station. Supermodel Cindy Crawford steps out in a white tank top and denim shorts and buys a can of Pepsi from a vending machine. Two boys watch her, speechless. Then the twist: one of them says what really impressed them was the can's new design.
The ad ran during the 1992 Super Bowl and was made by BBDO, Pepsi's long-time agency. It launched a new can design, using the joke to turn attention from the model back to the product.
It became one of the most famous images of 1990s pop culture. Crawford recreated the scene years later for other brands and for Pepsi itself, proof of how strongly it stayed in people's memories.
Watch the full ad on YouTube
Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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- Coca-Cola — “Holidays Are Coming”1995 · The glowing red Coca-Cola trucks that, for many viewers, mark the start of Christmas.
- Coca-Cola — “Northern Lights (Polar Bears)”1993 · Computer-animated polar bears watch the northern lights while sharing bottles of Coke.