Red Bull: “Red Bull Gives You Wings”
Red Bull's hand-drawn cartoons, where every story ends with someone growing wings.
- Brand
- Red Bull
- Year
- 2000
- Category
- Drinks
Simple, hand-drawn characters in a sketchy black-and-white style get into some kind of trouble, often a twist on a fairy tale, a legend or a historical figure. Each time, a can of Red Bull saves the day by giving someone wings.
Red Bull has used this cartoon format since the brand launched in Austria in the late 1980s, and the slogan "Red Bull gives you wings" has stayed the same for decades. The drawing style is so recognisable that viewers often guess the brand from the very first frame.
The cartoons are cheap to produce, easy to translate and timeless, which helped the brand grow in dozens of countries. They also leave room for the company's much bigger marketing world of extreme sports and events, where the "wings" idea is taken literally.
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Could you recognise it with the logo hidden? This ad is one of 129 famous commercials in Guess the Ad.
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- Coca-Cola — “Hilltop — "I'd like to buy the world a Coke"”1971 · A choir of young people from around the world sings "I'd Like to Buy the World a Coke" on an Italian hilltop.
- Coca-Cola — “Holidays Are Coming”1995 · The glowing red Coca-Cola trucks that, for many viewers, mark the start of Christmas.
- Coca-Cola — “Northern Lights (Polar Bears)”1993 · Computer-animated polar bears watch the northern lights while sharing bottles of Coke.